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Public Relations Transfer Guide for Oakland Community College

Ferris Program: Public Relations
Degree Type: Bachelor of Science
Ferris College: College of Business
Transfer School: Oakland Community College
Consortium Eligible: Yes
Total Credits Required: 120-122
Catalog Year: 2023-2024

General Education Requirements

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39-40 Credits Required

Students are encouraged to work with an advisor to select appropriate general education courses. Diversity Competency - 2 Courses Required. If not met by courses taken for Culture, Self and Society, or MTA, a student must meet the following: 1 course with the Global Diversity attribute and 1 course with the U.S. Diversity attribute. Ferris State University General Education www.ferris.edu/gened.

  •  Communication Competency
    Ferris Course Ferris Course Title Ferris Credit Hours Transfer Course
    COMM 121 Fundamentals of Public Speaking 3 COM 1600
    ENGL 150 English 1 3 ENG 1510
    ENGL 250 English 2 3 ENG 1520
    ENGL 325 Advanced Business Writing 3 No Equivalent
  •  Quantitative Literacy

    Students must substitute General Education elective credits for MATH 114 or 115 if their Math ACT score is 24 or higher or their SAT score is 580 or higher.

    Ferris Course Ferris Course Title Ferris Credit Hours Transfer Course
    MATH 114 or MATH 115 Quantitative Reasoning for Professionals 2 or Intermediate Algebra 4 or 3 MAT 1525 or
    MAT 1150
  •  Natural Sciences Competency

    Two courses are required with a minimum of 6 credits: must have at least one lab course.

    Ferris Course Ferris Course Title Ferris Credit Hours Transfer Course
    Varies Natural Sciences Electives 6 Varies
  •  Cultural Competency

    Three courses are required with a minimum of 9 credits: must be from two different disciplines and have at least one at FSU 200 level or higher course, and have no more than 5 credits from Cultural Competency Activities.

    Ferris Course Ferris Course Title Ferris Credit Hours Transfer Course
    Varies Culture Electives 9 Varies
  •  Self and Society Competency

    Three courses are required with a minimum of 9 credits: must be from two different disciplines and have at least one at FSU 200 level or higher course.

    Ferris Course Ferris Course Title Ferris Credit Hours Transfer Course
    ECON 201 Principles of Microeconomics 3 ECO 2620
    ECON 202 Principles of Macroeconomics 3 ECO 2610
    PSYC 150 Introduction to Psychology 3 PSY 2510

College Requirements

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81-82 Credits Required

  •  Business Core Requirements

    30 Credits Required. These courses are used to calculate the core 2.00 GPA requirement.

    Ferris Course Ferris Course Title Ferris Credit Hours Transfer Course
    ACCT 201 Principles of Financial Accounting 3 ACC 1810
    ACCT 202 Principles of Managerial Accounting 3 ACC 1820
    STQM 260 Introduction to Statistics 3 MAT 1580
    MGMT 301 Applied Management 3 BUS 2530
    BLAW 301 Legal Environment of Business 3 No Equivalent
    MKTG 321 Principles of Marketing 3 BUS 2640
    MGMT 370 Quality and Operations Management 3 No Equivalent
    FINC 322 Financial Management 1 3 No Equivalent
    ISYS 321 Business Information Systems 3 No Equivalent
    BUSN 499 Integrating Experience 3 No Equivalent
  •  Major Courses

    33 Credits Required. These courses are used to calculate the major 2.50 GPA requirement.

    Ferris Course Ferris Course Title Ferris Credit Hours Transfer Course
    DSGN 100 or
    GCOM 131 or
    DSGN 224
    Design Foundations or
    Building Professional Digital Documents or
    Web Design and Planning
    3 No Equivalent
    JRNL 121 Writing for Mass Media 3 No Equivalent
    PREL 201 Public Relations Seminar 3 No Equivalent
    PREL 240 Public Relations Principles 3 No Equivalent
    PREL 341 Public Relations Tactics 3 No Equivalent
    PREL 360 Reputation Management and Crisis Control 3 No Equivalent
    AIMC 370 Social Media and Content Marketing 3 No Equivalent
    MKTG 425 Marketing Research 3 No Equivalent
    PREL 440 Public Relations Strategy 3 No Equivalent
    PREL 455 Public Relations Campaigns 3 No Equivalent
    PREL 491 Public Relations Internship 3 No Equivalent
  •  Additional Requirements

    6 Credits Required. These courses are not used to calculate the major 2.50 GPA requirement.

    Ferris Course Ferris Course Title Ferris Credit Hours Transfer Course
    ISYS 105  Introduction to Microcomputer Systems and Software 3 CIS 1050
    SOCY 121 or
    ANTH 122
    Introductory Sociology or
    Introduction to Cultural Anthropology
    3 SOC 2510 or
    ANT 1540

Concentration

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12-13 Credits Required (Advisor Approval)

Choose One Concentration

  •  Employee Relations Concentration (EMRL)

    12 Credits Required. These courses are not used to calculate the major 2.50 GPA requirement.

    Ferris Course Ferris Course Title Ferris Credit Hours Transfer Course
    MGMT 373 Human Resource Management 3 BUS 2800
    MGMT 375 Negotiations 3 No Equivalent
    MGMT 385 Recruitment and Selection 3 No Equivalent
    Varies Employee Relations Directed Elective (Advisor Approval) 3 Varies
  •  Investor Relations Concentration (INRL)

    12 Credits Required. These courses are not used to calculate the major 2.50 GPA requirement.

    Ferris Course Ferris Course Title Ferris Credit Hours Transfer Course
    FINC 300 Mathematics and Finance 3 No Equivalent
    FINC 312 Financial Markets and Institutions 3 No Equivalent
    FINC 323 Financial Management 2 3 No Equivalent
    Varies Finance Directed Elective (Advisor Approval) 3 Varies
  •  Marketing Promotions Concentration (MKPR)

    12 Credits Required. These courses are not used to calculate the major 2.50 GPA requirement.

    Ferris Course Ferris Course Title Ferris Credit Hours Transfer Course
    MKTG 231 Professional Selling 3 BUS 2640
    AIMC 300 Principals of Advertising and Integrated Marketing Communications 3 BUS 2600
    MKTG 322 Consumer Behavior 3 No Equivalent
    Varies Marketing Promotions Directed Elective (Advisor Approval) 3 Varies
  •  Media Relations Concentration (MDRL)

    13 Credits Required. These courses are not used to calculate the major 2.50 GPA requirement.

    Ferris Course Ferris Course Title Ferris Credit Hours Transfer Course
    TDMP 243 Field Production 3 No Equivalent
    TDMP 326 Script Writing 3 No Equivalent
    JRNL 328 Feature and Opinion Writing 3 No Equivalent
    ENGL 411 Professional and Technical Communication 4 No Equivalent
  •  Public Relations Concentration (PURE)

    12 Credits Required. These courses are not used to calculate the major 2.50 GPA requirement.

    Ferris Course Ferris Course Title Ferris Credit Hours Transfer Course
    Varies Public Relations Directed Electives (Advisor Approval) 12 Varies

Program Contact Information

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College of Business
Marketing
(231) 591-2426
[email protected] 

Ferris Statewide - Oakland Community College
(586) 263-6773
[email protected]

Admission Requirements

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New Student Admission Requirements

2.50 High School GPA (on a 4.00 scale)

  • SAT Scores Two of the Three Criteria:
    1. ERW SAT score of 450 or higher.
    2. Math SAT score of 500 or higher. Placement in MATH 109 or 110 will be considered (Math SAT score of 480 or higher).
    3. Composite SAT of 900 or higher. 
  • ACT Scores Two of the Three Criteria:
    1. English ACT score of 16 or higher.
    2. Math ACT score of 19 or higher.
    3. Reading ACT score of 19 or higher.

Transfer Student Admission Requirements

  • Combined college or university GPA of 2.35 (on a 4.00 scale) from all institutions attended. GPA based on completion of 12 credit hours or more. Developmental courses will not be considered in computing the GPA requirement.
  • Transfer equivalency for Ferris State University’s ENGL 150 or placement during the first semester at Ferris State University which would require an English ACT score of 16 or higher; or ERW SAT score of 450 or higher; or English Accuplacer score of 6 or higher.
  • Transfer equivalency for Ferris State University’s MATH 114 or 115 or placement during the first semester at Ferris State University which would require a Math ACT score of 19 or higher; Math SAT of 500 or higher; or Math Accuplacer scores: Elementary Algebra score 75 or higher and College Level Math 0 to 49.

More Information

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Select courses may be delivered online and/or in a mixed delivery format (i.e. a mix of online and face-to-face instruction at the Ferris Main Campus or at a statewide location).

To fulfill the residency requirement for a bachelor’s degree a student must earn a minimum of 30 credits from Ferris State University.

Steps to Apply

Advising Notes

It is recommended that potential applicants meet with an advisor to review the degree, course schedule, transfer policies and have any questions answered prior to completing an application. Ferris accepts transfer courses in which the student earned a letter grade of "C" or better. Additional policies such as the Ferris Sunset and Residency Requirement should be discussed with a Ferris advisor. Students who are completing the MTA may have different general education course requirements for the particular degree selected.

Meeting with a Ferris advisor prior to the selection of general education or elective coursework may reduce the chance of completing a course that will not apply toward the selected degree. Students must work with their Ferris advisor to declare a Minor or Concentration and for the selection of Directed Electives.

Once admitted, students are required to complete an orientation and should continue to meet with an advisor as they work toward graduation.

To schedule an appointment or for additional transfer resources and policies see our Transfer Resource page.

*Indicates an approved Ferris course substitution

Reverse Transfer Agreement

Ferris has reverse transfer agreements with several Michigan Community Colleges. Under such agreement, Ferris will provide your official University transcript to a partner school you have attended, so that they may grant you an associate or bachelor's degree upon completion of sufficient and appropriate credit hours from both institutions. In turn, the degree-granting institution will provide Ferris with an updated transcript reflecting the newly earned credential.

Michigan Transfer Agreement (MTA)

Ferris participates in the Michigan Transfer Agreement (MTA). This agreement will facilitate the transfer of general education requirements from one Michigan institution to another. Students may complete the MTA as part of a degree program or as a stand-alone package. The MTA consists of a minimum of 30 general education credit hours as identified by the college or university.

Students transferring to Ferris with the Michigan Transfer Agreement (MTA) and entering a degree program will have met a 30-hour block of lower-level general education courses. However, this does not exempt students from completing program-specific prerequisites or higher-level general education course requirements. Students should contact their advisor regarding classes that meet the MTA.

Disclaimer

Transfer guides are not intended to be a contract with Ferris. The information in this guide is subject to change and is aligned with the catalog year listed above. Students should contact their community college and/or Ferris to keep informed of changes. Students' final responsibility for verifying all transfer information lies with the student. Please refer to the Ferris catalog for the most current curriculum.

Partners may contact the Office of Transfer and Secondary School Partnerships with questions or updates at [email protected].